If there’s one do-it-yourself modern mogul out there who just drives me into a confused tizzy over whether or not I like her, it’s this woman. When it comes to being well versed in basically every DIY category, she’s got it all sewn up. Sometimes I love her, some times I hate her, (maybe I envy her?). Either way, she’s incredibly successful and her project ideas are pretty much genius.
I’m talking about Martha!
Yes she was born in Jersey, but I’ve forgiven her for that (I’m even willing to look past her insider trading conviction because, honestly, I’m more upset that she hasn’t shared a how-to on jail cell decor). Martha Stewart, now 72, built an empire on her ability to cook, sew and craft for literally any occasion. And then she taught people how to do it too. Much like JT brought sexy back, Martha seemingly brought back the core idea of DIY — making it yourself is exciting! (You may be asking, where had DIY gone? I’m not sure. All I know is I didn’t realize it existed until I came across an AM television show in which Martha was making a center piece out of pine cones.) She might be the ultimate DIY maven. Who’s going to challenge me?
One of the most unique aspects of Martha’s empire is that, through it, she has opened herself up to invite readers and followers into her home and business. Whether she’s discussing the stone stable built for her horses on her blog, talking about the adventures of her prize-winning lap dogs on their own blog, or sharing sewing patterns on her official website, she’s inspiring millions of people while also marketing herself to them. Or maybe she’s just bragging? Maybe. Either way, Martha created a multi-million dollar business and I can’t fault her for that. I particularly like her sewing projects that add flair to home décor. Her projects for children, especially ones that let the little ones join in, are great too.